With customers and suppliers facing tough market conditions in 2024, Kramp demonstrated the power of partnerships in navigating the challenges together. Thanks to active engagement, combined with the exploration of new business opportunities – particularly in the forest & landscaping and small earth-moving industries – we maintained our high standard of service, availability and reliable deliveries, and achieved market share growth.

Many Kramp customers and suppliers were impacted by various socioeconomic and geopolitical factors in 2024, especially in the agriculture industry. “Depending on the region, end-customer spending was affected by high inflation uncertainty, or by other factors such as the conflict in Ukraine, wet/rainy conditions or the severe flooding in parts of Europe,” states Rutger Bruijnen, Chief Business Officer (CBO) at Kramp. "Meanwhile, some Original Equipment (OE) suppliers saw a double-digit decline in demand – partly due to slower end-user demand, and partly due to the high availability of new machines in the supply chain and/or high stock levels at dealers.”

Co-engineering

“To navigate these challenges together, we actively engaged with our OE customers to discuss realistic forecasts, understand their needs and find solutions, such as by reviewing existing call-off contracts,” comments Rutger. “At the same time, we recognised the ongoing need for manufacturers to innovate, particularly in view of the electrification shift. As part of our engineering services, we worked closely with a number of OEs – including startups – to co-engineer solutions that are not just more sustainable but can also be produced cost-effectively.”

Supporting customer efficiency

Meanwhile, the challenging market conditions created by rising inventories of machines and parts, in combination with the drop in end-customer spending, prompted dealers to look for ways to limit stocks and free up capital. Dealers in the Kramp network were able to leverage our position as extended inventory, reinforcing one of Kramp’s key value propositions for dealers: offering the widest assortment of parts, available immediately.

“We were also able to continue to offer them tailored support thanks to our range of Business Solutions | Powered by Kramp, launched in 2023” states Rutger. “For example, our Connect and Parts Management services drive operational efficiencies, whether by creating a seamless order flow or by optimising stock control in the workshop. Meanwhile, our Shop services help to develop incremental sales opportunities. All our services gained traction in 2024, illustrating the strength of customised solutions aligned with specific business needs.”

“Helping customers and suppliers become more responsive to changing market needs.”

Rutger Bruijnen

Expanding product range for forest and landscaping


As agricultural dealers across Europe are increasingly expanding into the forest & landscaping industry, Kramp has intensified its focus on this industry in recent years. “This is now a significant industry for us. As a result of several major projects in 2024, we expanded our product range for this industry by almost 12,500 new items, as well as activating customers and enhancing webshop search functionality. These efforts were well-received, as evidenced by the positive customer feedback and our success in both outperforming the market and exceeding our own ambitious targets for year-on-year growth,” comments the CBO.

Industry-first pin & accessory configurator

Another growth market in 2024 was the small earth-moving segment of the construction industry. “Most professionals in agriculture and forest & landscaping also have small earth movers around, such as small wheel loaders, telehandlers and mini excavators. Many of our dealers need parts to repair those machines too,” continues Rutger.

“To truly become a one-stop shop for dealers, we deployed a multidisciplinary project team to accelerate the expansion of our product range last year. We now have over 3,000 original equipment spare parts for small earth-moving equipment such as engine parts, filters, seals, belts and sensors.” To provide customised service for dealers, Kramp additionally launched a new configurator model for pins & related accessories last year – the first of its kind in the industry. “Customers can now order whatever they need in the configurator, and our engineering department builds it to order for fast and reliable delivery,” he says.

Jointly creating value

While the market conditions are expected to remain challenging in 2025, he is in no doubt that Kramp’s ongoing commitment to partnerships will enable the company to deliver on customers’ expectations, accelerate performance and contribute to new growth this year. “Our aim is to contribute to a profitable business model for all our partners by working together. All our partnerships are aimed at fostering a win-win-win model that jointly creates value to benefit customers, suppliers and Kramp alike,” Rutger concludes.

a message from our ceo eddie perdok

“The start of the year was dominated by the pandemic, which had a big impact on our way of working. We were lucky to have our warehouse heroes coming in every day to keep our warehouses open and make sure that our customers received their orders. Meanwhile, the majority of our office staff worked mostly from home. So, it had an impact on people, on families and on our way of working. We may have become used to it, but it doesn’t get any easier.”

“The start of the year was dominated by the pandemic, which had a big impact on our way of working. We were lucky to have our warehouse heroes coming in every day to keep our warehouses open and make sure that our customers received their orders. Meanwhile, the majority of our office staff worked mostly from home. So, it had an impact on people, on families and on our way of working. We may have become used to it, but it doesn’t get any easier.”

“The start of the year was dominated by the pandemic, which had a big impact on our way of working. We were lucky to have our warehouse heroes coming in every day to keep our warehouses open and make sure that our customers received their orders. Meanwhile, the majority of our office staff worked mostly from home. So, it had an impact on people, on families and on our way of working. We may have become used to it, but it doesn’t get any easier.”

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Our topics
Menu & topics
01
Our CEO Eddie Perdok about the year 2024
02
2024 in review
03
Navigating the market challenges together
04
Empowering partners to realise their full business potential
05
Strong progress in Varsseveld warehouse transformation project
06
Empowering talent to move forward
07
Cluster update
08
CSR strategy provides solid basis for CSRD compliance
09
Meet the supervisory board
10
Financial message from our CFO, Roeland Tjebbes
11
Key 5-years figures of Kramp Group
12
Consolidated finance