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People – customers and suppliers – have always been at the centre of everything that Kramp does. In 2024, we identified several ways in which we could intensify our focus on providing them with the right support. “As a result, we now add even more value, such as by helping dealers to sell more while reducing their costs,” says Eva Zahrawi Ruiz, Global Marketing Director.
“Kramp’s vision is to be the essential partner in our chosen industries, and our mission is to make life easier for our customers and suppliers,” explains Eva. “We put the needs of suppliers and dealers at the heart of everything we do. We then think about how we can leverage Kramp’s strengths to optimally meet the unique needs of each group,” she continues.
Buy easier, sell more
For dealers, one of our aims is to enable them to buy easier. “Because the easier it is to buy from us, the more they can sell. By improving the searchability of our website, we’ve made it easier for customers to quickly find and order the items they need from our product range,” says Eva. “Additionally, by further expanding our range to over 500,000 products and continuously analysing market data to ensure that we always hold the right items in stock, we are able to offer them fast and reliable delivery so that they can provide excellent service to their own customers.”
Another benefit of Kramp’s huge product range is that it allows dealers to develop new business opportunities, such as by offering additional accessories or expanding into machine repairs in other segments. “All of this is backed by our team of experts, who are always on hand to provide technical advice if there are any questions,” adds Eva.
Reducing costs for dealers
“Besides making it easier for dealers to sell more, a number of our Business Solutions | Powered by Kramp services are aimed at helping them to save money,” continues the Global Marketing Director. “This is particularly important right now, when many dealers are scaling up, professionalising and looking for ways to improve their productivity, while remaining conscious of costs. Whether in the workshop, the warehouse or the front of store, our services streamline their administrative workflows, contributing to lower operational costs and therefore more profit,” she explains.
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“We firmly believe in growing the market together.”
Eva Zahrawi Ruiz
Maximising reach throughout Europe
So, what does this intensified focus on adding strategic value mean for Kramp’s suppliers? “We not only have a high level of customer intimacy, with most dealers ordering daily, but we’re also seeing continued growth in our customer base, which now comprises over 60,000 dealers. This makes Kramp an effective route to market for suppliers looking to maximise their reach among dealers in the agriculture, forest & landscaping and small earth-moving industries throughout Europe,” states Eva.
“By growing their sales through the dealer channel, Original Equipment manufacturers can grow their market shares over the life cycle of their machines. Moreover, to complement their go-to-market strategy, suppliers have the opportunity to work in closer partnership with Kramp to leverage our logistics capabilities and reduce their overall cost to serve moving forward,” she comments.
Growing the market together
Partnership is at the core of Kramp’s approach to adding value. “We firmly believe in growing the market together. For example, by sharing data and relevant business insights with our partners, we can co-create omnichannel marketing programmes to drive even more customer demand,” continues Eva.
“Our partners appreciate our dependability as a well-established and trusted family-run business. They also know that we are in it for the long term, because we are constantly investing in making further improvements. As a result, all our partners can continue to rely on us empowering them to realise their full business potential – now and in the future,” she concludes.
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