Moving forward towards 2030
Kramp was established in 1951 by Johan Kramp, a 34-year-old entrepreneur from Varsseveld, the Netherlands. He bought a batch of mowing bars and parts and sold them door-to-door to farmers. A few years later, Jaap Perdok, the father of Kramp’s current CEO Eddie Perdok, started the family company called Perdok. These two founders started to work together in the 1970s, and in 1999 the two family companies became one.
Ambition has always been an important part of the DNA of both founders. Since 1999, the family-owned business has expanded across 24 locations in Europe, generating a turnover exceeding €1.2 billion and hiring more than 3,500 employees. Kramp is the leading wholesaler for parts and accessories in Europe for agriculture and forest & landscaping and continues to intensify efforts to expand into construction. Supported by ten state-of-the-art warehouses across Europe and continuously investing in technology and people to drive customer success and efficiency, Kramp intends to remain a family business and a long-term partner for generations to come.
Our Purpose
Everything we did in the past past, we do today, and we will do in the future is built on why we do business; empowering you to move forward. Our purpose contains three important elements.This refers to Kramp’s unique role in the value chain. We exist because we connect and facilitate partners to work together. We stand side by side, we support and enable, and we are doing this together. As our slogan says: It’s that easy.
You refers to everyone in the value chain we are part of; our suppliers, our customers, the end-users and our employees. But it also includes the communities we are part of. It is our purpose to help every partner to be successful in what they do.
This refers to our drive to continuously improve and innovate as an organization. At Kramp we are all entrepreneurs, we see new opportunities, we believe in a positive future for all of us and we get out of bed each day to move things forward and keeping our customers’ businesses running.
To be the essential partner in parts and
services in the agricultural, construction
and forest & landscaping industries in
Europe for a futureproof and responsible
supply chain.
In everything we do, we make it easy
for our partners to improve and grow
their business. It’s that easy!
Our values
Our identity is determined by our values. This is who we are and who we want to be. Our values are rooted in our history and form part of our family tradition.We create successful partnerships with our customers and suppliers. We share our expertise, insights and learnings. We are open, inclusive and give trust. We appreciate and act on feedback. We collaborate!
We are responsible for our work and for its impact on our people and communities. We reflect on our own behavior and are eager to develop. We are proud of what we do and continuously improve. We care!
We take initiative, experiment and make decisions based on data. We stay focused, achieve what we aim for, and we learn from it. We deliver on our promises to customers, suppliers and each other. We own it!
Our Industries
We’re building on what works, while boldly stepping into what’s needed. The world around
us is changing rapidly, and we’re responding with clear choices, strong partnerships, and
space for initiative. Our goal is to expand our impact, strengthen collaboration, and deepen
our role in the agricultural industry, in forest & landscaping, and in construction.
Agriculture
The agricultural market is our core market. We have served this market from day one, and it continues to be core to our growth. Agricultural machinery dealers are our main customer group. The end-users in this market are farmers and agricultural contractors.
Forest & Landscaping
Our growing presence in Forest & Landscaping builds on our existing expertise and assortment in agriculture. For our existing customers in agriculture, our strategic expansion in forest & landscaping is beneficial as they can rely on our extensive assortment, product expertise, and market share. With the ongoing trend towards market consolidation, where F&L increasingly blends with agriculture, this is a natural opportunity for Kramp to strengthen its position in the segment.
Construction
As part of our long-term strategy, we are intensifying our efforts in expanding our product range in construction by offering our customers a wide assortment in small earth moving as well as specialised, inhouse technical and engineering services. Last year, our assortment grew to over 8,000 items with a renewed focus on expanding the product range, increasing product specialists, and sales support.
Our value chain
This value chain shows how we work together to be the leading wholesaler for parts & accessories in agriculture, forest & landscaping and construction. Kramp is a vital partner in the value chain for suppliers and customers. We connect parts manufacturers with dealers, so that farmers can get their parts and accessories quickly. With the help of advanced technologies, an expansive distribution network across Europe, vast industry knowledge and a sustainable mindset, we aim to make it easy for our customers to buy easy and sell more.
In the coming years, we want to intensify our efforts on strengthening service delivery, expanding assortment, offering a diverse suite of services to our customers, and embedding sustainable practices across the value chain. By building on the solid foundation that we have created over the last 75 years, we want to continue to strengthen our position as Europe’s leading parts & accessories wholesaler in agriculture, forest & landscaping and construction.