Cluster update
For more operational efficiency and autonomy, country clusters were created in 2024. With these clusters, the objective was to create clarity, simplicity, and speed. Here’s a look at how the clusters performed in 2025
| Country | Value |
|---|---|
| United Kingdom | South West Cluster |
| Ireland | South West Cluster |
| France | South West Cluster |
| Spain | South West Cluster |
| Italy | South West Cluster |
| Sweden | Nordics |
| Denmark | Nordics |
| Norway | Nordics |
| Finland | Nordics |
| Germany | DACH |
| Austria | DACH |
| Switzerland | DACH |
| Lithuania | CEE |
| Poland | CEE |
| Czech Republic | CEE |
| Slovakia | CEE |
| Hungary | CEE |
| Croatia | CEE |
| Ukraine | CEE |
| Romania | CEE |
| Netherlands | Benelux |
| Belgium | Benelux |
Philippe Everaerts, Managing Director, Kramp Southwest
Johannes Peyke, Managing Director Kramp DACH
2025 was a very successful year and created a strong foundation for the future.”
After a strong start into 2025, market conditions became increasingly challenging over the course of the year. As one DACH team across Austria, Germany and Switzerland – supported by our warehouse in Strullendorf – we managed this environment with resilience and focus.
A key milestone was the successful acquisition of Endress & Lehmann, strengthening our position in the Forest and Landscaping segment. We warmly welcome our new colleagues and are excited to combine our expertise, portfolio and networks to create even more value for our customers.
Throughout the year, we continued to broaden our product range and further expanded stock availability – improving service levels for our existing customers, not only in tractor parts but also in areas such as small earth-moving machines.
We made a strong statement at Agritechnica with an entirely new booth concept. It enabled our dealer partners to experience Kramp’s strengths even more intensively. Additionally, our new dealer-inclusive eShop proposition – intended to further support dealers maximise their online reach and turnover – showcased our logistics capabilities, wide offering, and the heritage of Kramp – including the opportunity to become part of the Kramp family.
Overall, 2025 was a very successful year and created a strong foundation for the future. With customer satisfaction at an all-time high, we are confident this is the right platform to accelerate our growth ambitions together with our partners. Going forward, we will build on our achievements, strengthen collaboration across Europe, and continue executing our strategy to further increase our market position in the years to come.
Philippe Everaerts, Managing Director Kramp Southwest
We delivered another outstanding year.”
The South West Cluster delivered another strong year, achieving strong growth and making a solid contribution to Kramp’s overall performance.
This result was driven by close collaboration across countries and the commitment of highly engaged local teams, supported by strong group coordination and scalable local execution. A key milestone was the full implementation of our new communication platform. This important step forward was made possible through coordinated efforts between the group and local markets, strengthening alignment and improving the way we connect and work together across the cluster.
We also expanded our offering through the acquisition of the Vapormatic brand and business, creating a significant opportunity to provide a comprehensive range of technical parts for tractor and vehicle repair.
Alongside this, continued product mix development across all countries has reinforced our ambition to be the essential partner for our customers. Growth in new market segments such as F&L and construction further supported our momentum and helped diversify our customer base. After the acquisition, we took the first steps in integrating Genfitt in Ireland by upgrading the warehouse, making operations fully ready to meet our customers’ needs.
Our value proposition “buy easier and sell more” continued to resonate, underlining our one-stop shop concept and broad portfolio. By helping customers reduce their total cost of ownership, we supported them in navigating challenging economic conditions while growing the market together. This customer focus is reflected in an excellent Net Promoter Score.
Availability and strong logistics performance were key enablers throughout the year, ensuring reliability and supporting customer success every day. From a CSR perspective, Kramp Spain supported flood recovery efforts in Valencia, while the UK contributed through “Cultivate a Generation” funding – both strong examples of living our values in local communities. Together, we delivered another outstanding year and built an even stronger foundation for continued growth.
Mark Weetink, Managing Director Kramp Nordics
Setting the scene for an even stronger future.”
The Nordic Original Equipment Manufacturer (OEM) market continued to face significant pressure throughout the year. This impacted major dealerships and influenced demand across all four countries. Despite these challenging market conditions, many new customers chose to partner with us, which contributed to growth beyond forecasts for this segment.
We successfully launched our Red Deals, highlighting our Kramp product ranges across the region. The campaign resonated strongly with customers and became one of the year’s commercial highlights, reiterating the versatility of the complete Kramp product range and strengthening our position across OE, A-brands and private label.
In Finland, market headwinds created a difficult business environment. Nevertheless, the team reached an important milestone with the February transition to our new ERP system, enabling deeper integration with the broader Kramp organization and strengthening operational efficiency.
Another major step for the region was announcing the construction of a new Nordic distribution center, planned to open in early 2027. This strategic investment lays the foundation for future growth and operational excellence in the Nordic region. Warehouse operations in Eslov, Sweden closed and integrated with the operations in Skjern – an arrangement that will continue until the new distribution center is ready. In the winter of 2025, a new office in Sweden was opened from where the Swedish sales team will continue supporting our customers and grow the business.
We saw a positive market response following the Maykers closure, and our position with Kramp Online Service (KOS) customers is stronger than ever. The introduction of Vapormatic into the assortment opened significant new growth opportunities. Additionally, our focus on forest & landscaping grew stronger, and we are leveraging capabilities to better serve customers in construction.
A big thank you to our employees that continued to deliver the business with and for our customers, whilst driving significant change. Looking ahead to 2026, we will focus on expanding share of wallet amongst existing customers and preparing for the opening of our new Nordic distribution center – setting the scene for an even stronger future.
Christian Weiss, Managing Director Kramp CEE
People are at the heart of our success.”
The 2025 business year developed against a dynamic macroeconomic backdrop, requiring strong focus and disciplined execution across the organization. Farmers and dealers prioritized cautious spending, stock management, and working capital optimization. We responded by staying close to our customers and aligning our operations with their evolving needs, with continuous focus on communication of our value proposition.
In Poland, we successfully concluded the transformation of the retail business into the Powered by Kramp model. This transition represents a strategic milestone and lays a strong foundation for sustainable growth in the coming years.
We are encouraged by the solid growth delivered across the SEE countries, including Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Croatia, and Slovenia, as well as in the Baltics and Ukraine. Despite the continued war in Ukraine, the business showed stable growth momentum and resilience. We sincerely hope for a peaceful resolution and for the continued safety and well-being of the people affected.
Throughout the year, we continuously strengthened our delivery services to further enhance customer value. By reducing transport lead times and introducing new service offerings, we reinforced our position as a reliable and value-adding partner. In parallel, we continued to expand our assortment, introducing new product ranges with a strong focus on our private label portfolio, which remains a key driver of differentiation.
People are at the heart of our success. The employee survey conducted in September delivered solid and positive feedback, while also providing valuable insights into opportunities to further improve the employee experience. These insights support our ongoing commitment to attracting, developing, and retaining talent, ensuring we are well positioned for future growth.
Joris de Vries, Managing Director Kramp Benelux
We continued to strengthen our position as the most reliable supply chain partner.”
In 2025, the Kramp Benelux cluster operated in a context of modest economic growth. Despite uncertainty in agricultural and industrial end-user markets, the organisation maintained stable operations and service levels. Continued focus on logistics reliability, dealer support and digital solutions enabled Kramp to remain the leading partner for agricultural, forest & landscaping, and construction equipment dealers in the Benelux.
Across the region, economic growth remained modest. The Netherlands benefited from domestic demand and a resilient labour market, while Belgium and Luxembourg experienced cautious investment and gradual recovery in parts of the service sector. Overall, the Benelux economy remained stable but restrained in 2025.
Within the agricultural machinery sector, market conditions remained mixed. Dealer networks across the Netherlands, Belgium and Luxembourg continued to operate in a stable but cautious market, with end-customers delaying major investments amid regulatory uncertainty and cost pressures. While new equipment demand softened, dealer activity increasingly focused on parts supply, maintenance and lifecycle services.
Tractor and machinery registrations – — often used as an indicator for sector confidence – — showed a modest decline in 2025 compared to the previous year.
This trend reflected restrained investment behaviour among farmers, rather than a structural weakening of the sector. Demand for spare parts and technical support remained relatively stable, underlining the importance of efficient parts availability and strong dealer partnerships.
Against this backdrop, Kramp Benelux continued to strengthen its position as the most reliable supply chain partner. By combining a broad product portfolio with high service levels and close cooperation with dealers and OE manufacturers, the organization was well positioned to manage a year of modest growth and selective market decline, while preparing for improved conditions in future cycles.