NL
One of the great cultural and commercial strengths of Kramp is the togetherness of our people. K70 - the 70th anniversary party of Kramp in Varsseveld - postponed from 2021 due to Covid, was devised to recognise the fundamental role of colleagues around Europe in our success. People travelled from every Kramp country in September 2022 to celebrate together.
François Richard, Commercial Director France, Stéphanie Pintureau, Customer Specialist, and Logistic Operative Richard Talbot, who all made the trip from France, look back at the anniversary party.
“Most people had not been to Varsseveld, so it was a good chance for them to see the real size of Kramp and meet colleagues from all over Europe,” says François.
“Exactly. I spent time talking with colleagues from Madrid and the Netherlands in particular,” Stéphanie adds. “It was very important for me to be there. The organisation was amazing and the atmosphere was fantastic, we were like a big family all together.” “The atmosphere was exceptional,” Richard agrees. “What touched me the most was the bonding and to see colleagues sharing, laughing and dancing.”
“For me, what I really enjoyed was the chance to see so many colleagues that I know,” François adds. “It was an unbelievable party.”
In an echo of our founder, Johan Kramp, selling original spare parts from his T1 VW van, a replica Kramp70 VW bus toured 10 Kramp locations around Europe during July, August and September. The Summer of Celebrations tour team hosted pop-up 70-anniversary events featuring various experiences and activities, to build excitement for the anniversary party and as a soft launch for the Kramp Way Festival (see the next chapter: ‘Shaping our culture: a refreshed Kramp Way’).
In November 2022, we celebrated our 30th anniversary in Belgium. Besides organising a celebration event, we also ran initiatives like a special folder with 30 products for €30 and prize draws to win a Kramp private label box during some of our key campaigns.
“The start of the year was dominated by the pandemic, which had a big impact on our way of working. We were lucky to have our warehouse heroes coming in every day to keep our warehouses open and make sure that our customers received their orders. Meanwhile, the majority of our office staff worked mostly from home. So, it had an impact on people, on families and on our way of working. We may have become used to it, but it doesn’t get any easier.”
“The start of the year was dominated by the pandemic, which had a big impact on our way of working. We were lucky to have our warehouse heroes coming in every day to keep our warehouses open and make sure that our customers received their orders. Meanwhile, the majority of our office staff worked mostly from home. So, it had an impact on people, on families and on our way of working. We may have become used to it, but it doesn’t get any easier.”
“The start of the year was dominated by the pandemic, which had a big impact on our way of working. We were lucky to have our warehouse heroes coming in every day to keep our warehouses open and make sure that our customers received their orders. Meanwhile, the majority of our office staff worked mostly from home. So, it had an impact on people, on families and on our way of working. We may have become used to it, but it doesn’t get any easier.”
