“Reaching €1 billion turnover isn’t so much about the figure itself, but it represents our essential position as a partner in our core industry.”
“The start of the year was dominated by the pandemic, which had a big impact on our way of working. We were lucky to have our warehouse heroes coming in every day to keep our warehouses open and make sure that our customers received their orders. Meanwhile, the majority of our office staff worked mostly from home. So, it had an impact on people, on families and on our way of working. We may have become used to it, but it doesn’t get any easier.”
“The agricultural industry did relatively well during 2021, with tractor and agricultural machinery sales increasing by around 10% and manufacturers’ order books at record level. The industries in which Kramp is accelerating, forest and grass care (F&G) and construction, also did well. The market overall was much better than in 2020. All in all, we performed very well, cracking the €1 billion turnover milestone in the third week of December. It’s a fantastic achievement. Reaching €1 billion turnover isn’t so much about the figure itself, but it represents our essential position as a partner in our core industry. It may have taken 70 years, but to achieve it in our 70th anniversary year is extra special.
“We have learned that in our existing market we are able to increase both market share and turnover.”
- Eddie Perdok
“The drivers for success in 2021 were basically the same three factors as in 2020: our online proposition, our product availability close to our customers, and last but not least a team of dedicated and engaged people.
“Our rebuilt web shop is now available everywhere, giving our customers 24/7 access to the products they need. Our 11 warehouses spread out close to customers, carried a lot of stock, allowing us to absorb many of the disruptions in the supply chain, and giving us good product availability in comparison with our competition.
“Our high level of committed people, whether they were working from home or coming to our warehouses to pick, pack and deliver to our customers, have helped us tremendously.
“Maykers, our online marketplace for farmers, was launched in Denmark in 2020 and is gaining traction. It is an important part of our plans. In line with our purpose, Maykers is an inclusive business model, where we take the current players in the agricultural ecosystem forward together. It gives our dealers and suppliers a new digital channel which will help us stay ahead of industry disruption.”